Ana Simonian: Interview with Kino Mechanic Magazine in Russia
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- 18 September 2018
Ana Simonian: Interview with Kino Mechanic Magazine in Russia
LTI Lights Up Movie Screen for MillionsFind Out More
- 11 June 2018
CineEurope 2018, Barcelona, Spain
Lighting Technologies International (LTI) attending Cine Europe 2018, kicking off...Find Out More
- 7 May 2018
4th Annual Theme Parks and Entertainment Development Forum
Lighting Technologies International (LTI) is proud to announce its arrival...Find Out More
- 23 April 2018
LTI will be announcing the availability of new cinema xenon...Find Out More
- 12 April 2018
LTI Participates in China Film Chain Annual Meeting
Lighting Technologies International (LTI) attends South China Film Chain annual...Find Out More
- 3 April 2018
LTI expands its success into Canada
We are pleased to announce our tri lateral agreement with...Find Out More
- 20 February 2018
LTI extends agreement with NATO Cinema Buying Group
LTI has secured a 2018 supplier contract extension with NATO...Find Out More
- 21 December 2017
NEC certifies XDC-3000NL
NEC Japan has certified LTI’s XDC-3000NL LongPlay xenon lamp. NEC...Find Out More
- 12 December 2017
44th Forum Wokol Kina, Gdynia, Poland.
Around 200 Polish cinema experts gathered at this meeting to...Find Out More
- 23 October 2017
LTI launches four new xenon lamp models at ShowEast
Miami, Florida - Lighting Technologies International (LTI) is pleased to...Find Out More
- 28 September 2017
French Cinema Congrés FNCF, Deauville, France
72nd annual French Cinema Exhibition Congrés Deauville took place in...Find Out More
- 27 September 2017
ExpoCine17 in Sao Paolo, Brazil
ExpoCine is the largest cinema event in Latin America. The...Find Out More
- 19 September 2017
Kino Expo International in St. Petersburg, Russia
19th KINO EXPO in St. Petersburg, RussiaFind Out More
- 28 August 2017
CinéShow17 in Dallas, TX
CinéShow is sponsored by the Theater Owners of Mid-America (TOMA),...Find Out More
- 23 August 2017
BIRTV show In Beijing, China
BIRTV (Beijing International Radio & Television) is the largest exhibition...Find Out More
MARKETING OF LTI Ana Simonian, the president of global sales and marketing of LTI, answers our questions.
Ana, tell us what changes have occurred at LTI in recent times?
Saratoga Partners, an investment company, headquartered in New York, acquired the Xenon cinema business from Philips Lighting in November of 2016. Philips made the decision to focus on solid state lighting business and exit the cinema business. The business has been named Lighting Technologies International LLC (LTI) and is a major manufacturer of xenon arc lamps for digital cinema projectors used in the worldwide cinema exhibition industry. LTI has approximately 220 employees located primarily in Baldwin Park, California, near Los Angeles. The LTI management team and all employees have kept their positions and transitioned over to the newly created company.
I am the President of Global Sales and Marketing. I’m helped by a team of six account and sales managers.
Curt Glover, President of Operations, manages LTI’s Manufacturing, Engineering and Quality functions.
LTI has three sales offices: in North America, China and Germany.
LTI’s products are certified by four OEMs (Sony, Barco, NEC, IMAX), and provide the longest warranties in the industry on a number of lamps. Currently, LTI is a global, leading supplier of xenon lamps for (Digital) Cinema ranked #2 in USA and #3 worldwide.
What are the benefits of being independent?
I will list briefly: - Flexibility, speed, quick response to changing market needs - More investment in capital equipment and new technologies – such as laser - More focus on cinema industry vs. global lighting market - The spirit of entrepreneurship and openness to new offers.
Where is the plant for production of xenon lamps located?
Our modern factory is located in Baldwin Park, California, near the Los Angeles. Our factory, certified by ISO standard 14001 and OHSAS standard 18001, 100% focused on xenon technologies for the cinema industry. Development, production, quality control, sales and marketing - everything is in one place.
When did LTI enter the Russian market? How do you assess the potential of the Russian market?
Philips LTI entered the Russian market in 2014. We are considering Russia as one of the fastest growing movie markets in the world. There are currently more than 4800 digital screens functioning and Russian cinema market is already one of the ten biggest ones in the world, being No. 1 in Europe by attendance, and with the annual growth of number of screen being second, after only China. The Russian government supports the growth of the cinema industry throughout the entire Russia. Modernization of the Russian economy creates new opportunities for the suppliers in this sector.
LTI offers a complete lineup of digital cinema lamps, tested and certified by Barco, NEC, Sony and IMAX. We can offer Russian cinemas significant savings in total cost of ownership with our constantly expanding line of LongPlay xenon lamps with extended warranty hours.
Our modern plant in Los Angeles uses the latest technologies and materials for production of xenon lamps with world class level of quality and productivity.
What official distributors do you work with in Russia?
MFT RUS LLC and MD Technology.
MFT RUS LLC: 194034, St. Petersburg, Bolshoy pr. V.O., d. 18 A, office 330. Tel.: 8 (812) 309-75-67 E-mail: firstname.lastname@example.org Website: www.mft-rus.ru
MD Technology: 119333, Moscow, Leninsky Prospect 53, str. 5 Tel .: 8 (499) 132-60-22, 8 (499) 132-62-88 E-mail: email@example.com Website: www.md-tech.ru
How does LTI see the future for xenon cinema lamps?
The market is strong - alternative technologies didn’t influenced it much yet. The need for xenon cinema lamps will remain stable for at least 10 years, depending of course on the power of the lamps and the size of the auditorium. We expect that the majority of theaters with the light sources of 4 kW and above, will gradually move to the laser technology, but the need for xenon lamps will remain sustainable, especially in consideration of low operating costs.
There are also new technologies available, such as LED screens, but we believe that this will only add confusion in process of choosing the most economically efficient solution and will delay the adoption of the new technologies
Are there any technical improvements expected in the area of xenon cinema lamps?
Yes, we are always working on the ways to further increase the lifetime of our lamps and to reduce their costs. This will complicate replacement of xenon lamps and their displacement from the market by alternative technologies, especially in low power applications.
Our research laboratories equipped with modern equipment, which is a key factor in achievement of set goals and business strategy in general.
LTI successfully focused on reducing the costs through automation of processes to ensure competitive prices worldwide, while preserving the unique quality of its products and offering the highest level of service.
We developed key technologies in the area of processing of materials and processes, which increase the productivity and reduce production costs.
Does LTI work on other technologies that can replace xenon lamps?
We are considering the possibilities of laser technology, in which LTI can replace xenon lamps in certain applications. But only where it makes economic sense. We developed a prototype system with main technologies that can be extended to all projector platforms and we plan to start production of our laser based products in 2019.
18 September 2018
Ana Simonian, Thomas Hardenburger and Jana Daberkow from Lighting Technologies International (LTI) USA and Europe joined many theatre owners, regional and independent cinema exhibitors, operators and the people related to the industry in CCIB Barcelona for Cine Europe 2018. LTI started the week with a cocktail party in the beautiful Olympic Port where distributors and major cinema chains attended and enjoyed LTI’s warm reception. This year at the trade show floor LTI reinforced it’s new brand identity and separation from Philips with it’s beautiful and redesigned booth. The brand and products were well received by LTI customers and distributors.
Photo (L-R): Randoslaw Sadowski, Lorenzo Garcia, Radek Vondrak, Jacek Dabek, Mark Foreman, Jana Daberkow, Thomas Hardenburger, Ana Simonian, Fransisco Lafuente, Alessio Ammirata, Graham Lodge
11 June 2018
Curt Glover and Ana Simonian, the co-presidents of Lighting Technologies International (LTI) exhibited in 4th Annual Theme Parks and Entertainment Development Forum. Many industry associates participated in this forum in Dubai this year and show cased their products and services for growing Middle Eastern Cinema and Entertainment market. Major exhibitors also attended this forum to receive information about best and latest products for this industry. LTI had the opportunity to exhibit and received excellent reviews from industry partners and potential customers
Photo: Curt Glover
7 May 2018
CinemaCon is the world’s largest conference and trade show dedicated to the global cinema exhibition industry. LTI will be announcing the availability of new cinema xenon lamp models at the show. Please plan to visit the LTI booth at Augustus #2217A.
23 April 2018
China Film South Cinema Circuit(CFS) is in the top-5 cinema circuit for China and is the regional box office leader in South China, especially in Guangdong Province. CFS is founded by China Film Group and Guangdong Film Company and has more than 500 cinemas and 2500 screens. CFS is based on South China and is expanding to all parts of China. LTI sponsored the annual meeting of CFS on April 12th .
LTI’s Greater China Sales Manager, Kevin Zhang, made an introduction to hundreds of cinema managers about Philips LTI xenon lamps. The key distributor BMH made a booth and exhibited the excellent Philips LTI xenon lamps.
Photo: BMH sales manager Jiaxing Hong(R) and Mansen Li in CFS.
12 April 2018
LTI expands its success into Canada by offering our solid performing lamps with the same value added benefits to both Canada CBG members as well as the local cinema market. We are pleased to announce our tri lateral agreement with CBG Canada and our preferred distributor - ProjecTech to market and sell our lamps to local exhibitors in their local currency. We also finalized a logistics arrangement with DHL to deliver our lamps, duty included all the way to end users anywhere in Canada.
These tactical arrangements are designed to break the strong hold of Christie on that region, and we can certainly expect our market share to grow in Canada. This program which was launched on April 3rd 2018.
Thanks again to all departments involved in delivering commitments that continue to exceed our customers’ expectations worldwide!
3 April 2018
After another successful year, LTI has secured a 2018 supplier contract extension with NATO Cinema Buying Group (CBG). This program caters to the requirements of the independent exhibitors in the United States and was launched in 2016. Over the past two year, LTI lamps have demonstrated superior performance with world class quality, fast delivery and unmatched customer service and support. Thanks to the relentless efforts and commitment of the LTI team, we continue to capture growth opportunities in the ever challenging cinema market.
20 February 2018
NEC Japan has certified LTI’s XDC-3000NL LongPlay xenon lamp. NEC measured the initial brightness of this lamp at 13,700 lm in an NC2000C projector. LTI offers a warranty of 1800 hours on this lamp model.
21 December 2017
Around 200 Polish cinema experts gathered at this meeting to discuss the latest news in cinema technology and content. LTI’s European sales manager Jana Daberkow joined the meeting, along with LTI’s key distributor Raan-UV.
12 December 2017
Miami, Florida - Lighting Technologies International (LTI) is pleased to announce the release of four new LTI cinema xenon lamps, including the XDC 2100C for Christie projector applications, and the XDC 1200N, XDC 2000NL and XDC 3000N for NEC digital cinema projectors. The XDC 2000NL is a new addition to LTI’s lineup of LongPlay long life xenon lamps.
LongPlay xenon lamps offer up to 50% longer warranty hours than standard xenon lamps, for dramatically lower cost of ownership. Longer warranty hours result in fewer lamp changes, lower operating costs and higher projector uptime with no compromise in screen brightness. LTI now has 15 LongPlay models available.
LTI manufactures all xenon lamps at their state of the art factory in Baldwin Park, CA in the Los Angeles area. This ISO 14001 and OHSAS 18001 certified factory is 100% focused on cinema xenon technology. LTI has a brand license with Philips Lighting and continues to produce and sell Philips brand lamps worldwide in addition to the LTI brand.
23 October 2017
Also in September, the 72nd annual French Cinema Exhibition
Congrés Deauville took place in the Northern France coastal
town. Jana Daberkow attended the exhibition with our joint
partner ADDE (a French cinema technology company). More
than 2,000 visitors attended the show. Jana spent the time getting to know visitors
in the booth, talking intensively about the latest news in cinema technology,
and most importantly the benefi ts of xenon LongPlay!
Photo: Jana (center) with representatives from ADDE
28 September 2017
In September, Sami attended the ExpoCine cinema conference and
exhibition in Sao Paulo, Brazil, with our dealer Bardan International.
ExpoCine is the largest cinema event in Latin America. The Latin American
cinema market is the one of the fastest growing in the world. Brazil
alone has jumped from 1,500 movie theaters to more than 3,000 in
just ten years. Countries such as Argentina, the Caribbean, Ecuador,
Colombia, Mexico and Peru has not only grown in number of movie
theaters but also in quantity of tickets sold. LTI exhibited our lamps
in Bardan’s booth. Based in Miami, Bardan is the largest distributor of
cinema equipment and services in Latin America.
27 September 2017
In September, Ana Simonian, Jana Daberkow
and Curt Glover attended the 19th
KINO EXPO in St. Petersburg, Russia. Jana
reported that new developments and market growth are seen
in the Russian market and their neighboring countries. A wide
range of industries were represented, which included distributors,
fi lm production, equipment manufactures and suppliers as
well as cinema owners. Ana, Curt and Jana were happy to meet
with partners MD Technology (a Moscow-based cinema equipment
supplier) to discuss further business opportunities. KINO
EXPO is the world’s third largest international cinema industry
convention and exhibition, held in St. Petersburg, Russia.
Photo: Curt, Jana and Ana meet at KINO EXPO with MD Technology
19 September 2017
In August, Sami Haddad attended the CinéShow exhibition in Dallas,
Texas. CinéShow is sponsored by the Theater Owners of Mid-America
(TOMA), and for nearly 20 years has been a regional leader in the
Cinema industry. Cinema Buying Group (CBG) has agreed to display
a Philips pull-up banner along with an actual LTI demo lamp, as well
as LTI literature and giveaways. This was seen as a first time that a
3rd party endorsed and promoted a product line to the independent
Photo: Sami Haddad (L) and Brad Wardlaw in Cinema Buying Group’s booth
28 August 2017
In August, Ana Simonian, Alan Wu, Shelley Tan, Kevin Zhang and William
Sun attended the BIRTV exhibition in Beijing, China. BIRTV (Beijing
International Radio & Television) is the largest exhibition in China
focused on the radio, film and TV markets. The total attendance last
year was 52,000. LTI had a booth displaying our xenon lamp product
portfolio. This year, it was an opportunity to introduce our LTI brand to
the China market.
Photo: The LTI Philips booth at BIRTV (L-R) Kevin Zhang, Ana Simonian,
Shelly Tan, Alan Wu and William Sun
23 August 2017